![]() ![]() ![]() There is zero reason for your agency to keep this from you. If the agency doesn’t provide those to you then you should be very skeptical about their billing practices. In addition, you should also request the invoices that Google can generate for your account each month. (Quick aside – If you are not paying for your account, if the agency has their own credit card on file with Google and they invoice you a set amount each month for media then you need to get detailed invoices breaking down what you’re spending with Google each month. For one thing, it’s really important because there’s a ton of data that’s accumulated over time in these accounts and, if you’re paying for that on your credit card, then that should be your data. Now let’s talk about why it’s important to own your account. If anyone says that to you, run for the hills. When they say, “We can’t uncouple or disconnect or…whatever” it’s a total lie. Be it different levels of permissions, admin rights, read-only rights, that’s what it is built to do. The whole concept of Google’s Ad Manager is to share accounts with third parties while retaining or transferring ownership. And it is, “We can’t uncouple or detangle or move your account off of our Google Ads Manager Account (formerly known as an MCC). They actually said this to their, or rather, our client. It’s kind of ridiculous to even bring up but it just happened with this agency that shall not be named. If they did charge you a setup fee, and then you canceled their services after a few months that’s ok because they got their money, they covered their costs, all’s fair. They should have charged you a setup fee. ![]() The other thing they might say is, “We set it up from scratch and so it’s ours because we set it up and everything.” So listen, if your agency has to set up an account for you from scratch and they don’t charge you a setup fee for that time, which is a lot of work to do, then shame on them. It’s BS and I hate when I hear that kind of thing. There’s no patent on account management in Google Ads. In short, you need to be in the weeds actually doing the work on a consistent basis to improve the performance of the account. When it comes to account management, there are really specific things to do but everyone knows what they are and, at the end of the day, what makes a campaign sing is to have a proven strategy for the account structure, a laser-focused approach to keyword and bid management (preferably manual in most cases) and a lot of optimization at the account level and at the landing page level. So the idea that there’s some secret sauce that this specific agency has that would ruin their business if it got out is just bullshit. If you look at the leaders in this space, companies like WordStream or people like Neil Patel, they tell you exactly how they do things in their content. Now granted, yes, they may be doing something unique or interesting or whatever but if you look at the best agencies out there, they’re actively sharing how they manage accounts for their clients in their blogs, Facebook, Insta, etc. The theory is that their approach to Google Ads management is so unique and brilliant that if they were to share that information their competitors would jump on their secrets and put them out of business. So one thing that they will says it that it’s their proprietary information. So let’s blow up the excuses that agencies give for not giving you access to what’s rightfully yours, which is your account. And we’re also going to cover what to do if you don’t have ownership of your account and what steps you need to take to get it.Īlso, at the end, I’m going to share with you a secret that you may not know, or that your agency may not be telling you, that can save you if you get caught in this situation down the line. We are going to show you why it’s so important to have the account ownership and the negative effects that happen if you do not.ģ. In this post, we’re going to cover three things:ġ.We’re going to blow up the excuses that agencies give as to why they can’t give you your account.Ģ. This is awful for a number of reasons and I’m going to review them in this post. During that process, we learned that the agency, who we won’t name/shame, refused, flat out refused, to grant the client any access to their Google Ads account and they wouldn’t transfer ownership or admin rights to us. We recently on-boarded a new client here at IMA. We need to talk about why you must own your Google Ads account, formerly known as AdWords, or you’re screwed. ![]()
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